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In a business letter or email*, a formal salutation lets the other person know you're
civilized. Opening a business email with "Dear Mr. Crabbit" doesn't mean you want to be Mr. Crabbit's girlfriend or boyfriend, it lets him know that you're a regular user of shoes and toilet paper. I'm so sick of getting emails from American institutions that open with "Hi Jonathan," when 1) we're not on a first name basis; 2) if we were, they'd realize that
no one calls me that except my mother and sisters; and 3) it's misspelled and missing a comma. Canadians, who tend to be more formal, will often open a business email with a simple "Hello," which is even
worse. It says, "I barely give enough of a shit to greet you, let alone remember your name." And concerning
To Whom it May Concern, if you're not the Queen of Sheba posting a royal decree for your unspecified subjects, the way to say it without sounding like a self-important twat is
Dear Sir or Madam.If this keeps up, we'll all be communicating in grunts and howls and eating our morning cereal out of the toilet in 30 years.
RATING: Ign'nt%
*Email etiquette is a contested issue. See the comments section for a different perspective.
(Image from
www.point-spreads.com.)